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Question 1

A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.

Which criteria does the engineer need to create this segment?

A* Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer acquired a credit card in the last 30 days

B* Customer exists within the client dataset
* Customer has logged in within the last 30 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer acquired a credit card in the last 30 days

C* Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer has auto pay set up for paying the home loan
* Customer has not acquired a credit card

D* Customer exists within the client dataset
* Customer has logged in within the last 14 days
* Customer has a home loan with the credit union
* Customer pays by check for their home loan
* Customer has not acquired a credit card

Correct answer: C

This is the most suitable criteria to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union. By selecting customer exists within the client dataset as an attribute, the company can filter out non-customers from the segment. By selecting customer has logged in within the last 14 days as an attribute, the company can capture customers who have shown recent activity on their account. By selecting customer has a home loan with the credit union and customer has auto pay set up for paying the home loan as attributes, the company can identify customers who have a specific product and payment method with the credit union. By selecting customer has not acquired a credit card as an attribute, the company can exclude customers who already have a credit card issued through the credit union. Reference: :Create a Segment

Question 2

An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.

The following data sources are available to be imported:

* CRM system of customers

* Adobe Analytics

* Order Processing System detailing orders

The retailer uses the following tools to market to customers:

* Email

* Google Display Ads

* Adobe Target for personalization

Known prospects are defined as people who have provided an email address.

Which workflow should be used?

A1. Import customer data into the profile
2. Set up Adobe Analytics as a source
3. Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout
4. Send the segment of Abandon customers to Campaign and Target

B1. Import customer data into the profile
2. Set up Adobe Analytics as a source
3. Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout
4. Send the segment of Abandon customers to Campaign and Target

C1. Import customer data into the profile
2. Set up Order Processing System detailing orders
3. Use segmentation to find customers who have visited a product page and added to cart but did not order
4. Send the segment of Abandon customers to Campaign and Target

Correct answer: A

This is the most suitable workflow to contact known prospects or customers who abandon before checking out. By importing customer data into the profile, the company can enrich their profile data with CRM information, such as email address. By setting up Adobe Analytics as a source, the company can ingest online behavior data from web and app into AEP dataset. By using segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending the segment of Abandon customers to Campaign and Target, the company can activate their segment across multiple channels, such as email, Google Display Ads, and personalization. Reference: :Onboard Data into Platform:Connect Adobe Analytics Data Sources:Create a Segment:Share Segments with Destinations

Question 3

A user wants to target customers who have browsed the products.com website in the last 30 days.

The available attributes are: Last_Website_Browse

Last_App_Browse Last_Activity

The available events are:

Website.Browse

App.Browse

Where can the user define time parameters for the segment?

AIn the destination schedule Ul

BIn the attribute 'LasLWebsite.Browse' only

CIn the attribute 'Last.Activity' or the 'App.Browse'' event

DIn the attribute rLast.Website_Browse' or the event rWebsite_Browse'

Correct answer: D

The correct answer is D because it matches the scenario given in the question. The user can define time parameters for the segment in the attribute ''Last_Website_Browse'' or the event ''Website_Browse''. The other options do not allow the user to specify the time frame of 30 days. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en

Question 4

An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included.

What should the engineer do during configuration?

AIn the select attribute page:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes

BWhile Creating the schedule:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes

CIn the select attribute page:
* Check the mandatory key across all attributes in the create schedule page:
* Check the Deduplication Key across the Profile attributes

DAs part of Account setup process:
* Select the deduplicate option for export using Unique identifier

Correct answer: A

The correct answer is A because it matches the requirement given in the question. The engineer needs to select the attributes in the select attribute page and check the mandatory key across the Unique identifier attribute and the Deduplication Key across the Profile attributes. This will ensure that only unique profiles are sent over and primary identifiers are included. The other options do not allow the engineer to select the attributes or check the keys. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

Question 5

A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.

Which data fields should be sent to the destination?

AName
Mobile Phone Number
Opt In Flag for Texts

BName
Email Address
Opt In Flag for Emails

CName
Email Address
New Product Page Viewed Flag

DName
Mobile Phone Number
Email Address

Correct answer: D

The correct answer is D because it matches the requirement given in the question. The customer wants to send out an email or text invitation, so they need to send the Name, Mobile Phone Number, and Email Address data fields to the destination. The other options do not include all of these data fields or are irrelevant for sending an invitation. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en

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