The CIPS L4M1 exam, Scope and Influence of Procurement and Supply, is part of the Level 4 Diploma in Procurement and Supply. It is designed for candidates building practical knowledge of procurement, supply chain functions, and the wider business environment. This exam matters because it checks how well you understand the role of procurement in adding value, supporting compliance, and improving organizational performance. It is relevant for learners who want to strengthen their professional capability in procurement and supply roles.
| # | Exam Topics | Sub-Topics | Approximate Weightage (%) |
|---|---|---|---|
| 1 | Know and study the main steps for buying goods or services | Need identification, supplier selection, order placement, receipt and review | 14% |
| 2 | Understand and analyse the key steps when procuring goods or services | Specification, sourcing, quotation review, contract award | 15% |
| 3 | Understand and analyze how an organization's setup affects procurement and supply chain work | Structure and reporting lines, authority levels, cross-functional coordination | 13% |
| 4 | Understand and analyse organisational infrastructure related to supply chain functions | Systems and processes, communication flow, internal support resources | 12% |
| 5 | Understand and analyze how procurement and supply chain management can add value | Cost reduction, service improvement, risk control, supplier performance | 16% |
| 6 | Understand and analyse the added value through procurement and supply chain management | Efficiency gains, quality improvement, strategic contribution, stakeholder benefits | 14% |
| 7 | Understand and analyse the need for compliance with requirements when undertaking procurement activities in different sectors | Sector requirements, policies and procedures, ethical conduct, legal expectations | 8% |
| 8 | Understand and analyse the need for compliance | Rules and standards, audit readiness, governance, accountability | 8% |
This exam tests more than memorization. Candidates need to show clear understanding of procurement steps, organizational influence, compliance needs, and the value procurement brings to business operations. It also checks your ability to analyze practical scenarios and apply procurement knowledge in a structured way.
QA4Exam.com provides Exam PDF material with actual questions and answers, plus an Online Practice Test built to match the CIPS L4M1 exam style. You get real exam simulation, up-to-date questions, and verified answers that help you study with confidence. The practice test also improves time management so you can work through questions under realistic exam pressure. Using both formats together makes it easier to identify weak areas and prepare for a first-attempt pass. If you want focused preparation for Scope and Influence of Procurement and Supply, these tools give you a practical advantage.
CIPS L4M1, Scope and Influence of Procurement and Supply, focuses on procurement steps, organizational setup, compliance, and how procurement adds value. It is part of the Level 4 Diploma in Procurement and Supply.
This exam is for candidates studying the Level 4 Diploma in Procurement and Supply who want to build practical and analytical procurement knowledge. It suits learners preparing for procurement and supply roles.
The exam can be challenging because it tests understanding and analysis, not just recall. Candidates need to know the key steps, compliance needs, and value creation in procurement and supply chain management.
Braindumps alone are not the best approach. You should use them with practice and review so you understand the concepts behind the answers and can handle different question styles.
Hands-on experience can help, but it is not the only way to prepare. Strong study of the exam topics, along with practice questions and answer review, can support effective preparation.
The Exam PDF and Online Practice Test are built to help you prepare efficiently with real exam simulation, verified answers, and up-to-date questions. They are strong tools for first-attempt preparation when used consistently and combined with topic review.
QA4Exam.com offers an Exam PDF with actual questions and answers and an Online Practice Test for interactive preparation. The practice test helps you work on timing, question familiarity, and exam readiness.
Discuss 3 areas of regulation relating to competition that a procurement professional should be aware of (25 points)
How to approach this question
- This question is very vague. Sometimes CIPS do this. It allows for you to be a bit more free in your response, but can also be quite stressful because you don't 100% know what they're after.
- For this question we're looking at competitions, so full tenders where lots of suppliers are invited to bid for an opportunity. This means the type of things we could be discussing include; IP, cartels, merger controls and monopolies.
Example Essay
Procurement professionals operate within a legal framework that regulates competition, aiming to ensure fair business practices and prevent anti-competitive behaviour. Three critical areas of regulation related to competition that procurement professionals should be aware of include intellectual property, cartels, and merger controls.
Intellectual Property (IP):
Intellectual property encompasses creations of the mind, such as inventions, designs, and brand names, protected by law. In the context of procurement, understanding intellectual property is essential when dealing with suppliers' products, technologies, or services that may involve intellectual property rights.
Procurement professionals must be aware of the intellectual property rights associated with the goods or services they are procuring. This includes respecting patents, trademarks, copyrights, and trade secrets owned by suppliers. Due diligence is crucial to ensure that the products or services being procured do not infringe on the intellectual property rights of others, requiring verification of legal ownership and legitimacy. An example of something procurement should look out for include ensuring goods are authentic and not counterfeit.
Cartels:
Cartels involve agreements between competitors to control prices, manipulate markets, or restrict competition. For procurement professionals, it is imperative to be vigilant and avoid engaging in or unintentionally supporting cartel activities. Procurement professionals should refrain from participating in anti-competitive behaviour, such as bid-rigging or price-fixing, which are common cartel activities. This involves not colluding with suppliers or competitors to manipulate procurement processes. Maintaining open and fair competition is essential, ensuring that procurement processes remain transparent, competitive, and free from attempts to distort market dynamics, thereby preventing the formation of cartels and promoting a level playing field.
One notable example involved the construction industry in the UK. In 2019, the Competition and Markets Authority (CMA) fined three major suppliers to the construction industry for participating in a cartel. The companies, which supplied concrete drainage products, were found to have coordinated their behaviour to share markets, fix prices, and rig bids. The investigation revealed that these companies had breached competition law by engaging in anti-competitive practices that limited competition and negatively impacted customers. The fines imposed were part of the CMA's efforts to deter and penalize such cartel behaviour, emphasizing the importance of fair competition in procurement. The Directors of the companies have also been banned from undertaking the role of Director of any company for 12 years.
Merger Controls:
Merger controls are regulations overseeing the consolidation of companies, mergers, and acquisitions to prevent monopolistic practices and protect fair competition. Procurement professionals need to be aware of these regulations, especially when dealing with suppliers undergoing mergers or acquisitions.
Staying informed about mergers and acquisitions within the supplier base is crucial. If a key supplier undergoes such changes, it may impact the stability of the supply chain or alter market dynamics. Procurement professionals need to be aware of potential changes in supplier relationships, pricing structures, or product/service availability resulting from mergers. Engaging in proactive risk management and contingency planning is necessary to mitigate any negative impacts on procurement operations.
Mergers are actively watched in the UK by the Competition and Markets Authority, and where rules are broken, the CMA can intervene and even prevent mergers from happening. A notable example of this was the attempted merger between JD Sports and Footasylum -- the companies were fined millions of pounds for exchanging information and attempting to collude and distort the marketplace.
In conclusion, procurement professionals play a crucial role in navigating these regulatory landscapes effectively. Understanding intellectual property, avoiding cartel activities, and staying informed about merger controls contribute to fostering fair and transparent competition within the marketplace.
Tutor Notes
- The construction example of a cartel can be found here Supply of precast concrete drainage products: civil investigation - GOV.UK (www.gov.uk) but feel free to use your own!
- The JD/ Footasylum one is here: JD Sports and Footasylum fined 4.7m for competition breach - BBC News. Basically, the CMA got involved because the two firms were sharing private information and having secret meetings, with the intention that they could combine. The CMA thought it was super dodgy and that it would distort the trainer / footwear market in the UK so they fined the companies and told them to stop it.
- The study guide is a bit light on this topic, so I would do a bit of extra research and have an example in your back pocket for if you need it. P. 142
If you want an example of IP issues- Shein is a great company to look at- 'They took my world': fashion giant Shein accused of art theft | Art and design | The Guardian
What is meant by the 'Third Sector'? Describe the sector (10 points) and explain the main objectives of organisations who operate in this sector (15 points).
How to approach this question
- Description of the 'third sector' - the part of an economy comprising non-governmental and non-profit-making organisations including charities, voluntary and community groups, and cooperatives. These organisations reinvest surplus profits back into the enterprise to further their objectives. This is worth 10 points so should be a good 2-3 paragraphs, with examples.
- Main objectives -- these could include engaging with stakeholders, social or environmental aims, education, providing a service to the community, stewardship role. There's more points for this question so you should have more content here.
Example Essay
The 'Third Sector' refers to a segment of the economy distinct from the public (government) sector and the private (for-profit) sector. It encompasses a diverse range of non-governmental organizations (NGOs), charities, foundations, social enterprises, cooperatives, and other non-profit entities. These organizations are primarily driven by social, environmental, cultural, or community objectives rather than the pursuit of profit. They often operate based on values such as democracy, equality, and social justice. The Third Sector plays a crucial role in providing services, advocating for social causes, and filling gaps left by the public and private sectors.
The third sector is often called the 'not-for profit' sector. It's distinguished from the private sector in that the main aim isn't to make money for money's sake. The main aim is to generate money to reinvest back into the organisation so that the organisation can achieve the purpose it was set up for. Whereas the private sector may exist solely to make money, the third sector has a 'higher aim'.
Organisations operate in a very narrow marketplace. They may be the only provider in that marketplace. For example the RNLI is the only operator of lifeboats and the only organisation that sets out to save lives at sea- there is no 'competitor'.
3rd Sector Organisations have multiple sources of income; e.g. subscriptions or donations, or from donated goods that they then sell on (such as Oxfam shops), fundraising activities or selling merchandise. The sector also has a wide range of stakeholders.
The third sector is subject to same regulations as private and public companies but also has its own regulations imposed by the Charities Commission. This is a statutory regulation body which checks charities are run for public benefit and not private advantage, ensures charities are independent, and sets out to remedy serious mismanagement. They can audit, offer advice and investigate complaints. Therefore the sector is highly regulated.
Organisations in this sector have a huge range of objectives depending on why they were set up. These can be very specific, for example: charities such as Cancer Research (objective- find a cure for cancer), Museums (objective- educate the public), CIPS (objective - provide professional services to a particular industry), trade unions (objective- defend the rights of workers), pressure groups (objective- change laws and practices they morally disagree with).
However organisations in this sector do have overarching objectives in common.
1. Survival -- Generating Enough Money to Continue Operations: Survival is a fundamental objective for Third Sector organizations. Unlike for-profit entities, these organizations do not aim to generate profits for shareholders but need sufficient funding to sustain their operations. This funding often comes from donations, grants, fundraising activities, and sometimes income from services provided. The challenge lies in balancing the mission with the need for financial stability, ensuring that the organization can continue to serve its community and pursue its goals over the long term. Financial sustainability is crucial, particularly in a sector where funding sources can be uncertain and competition for donations is high.
2. Creating Awareness of Their Cause: Raising awareness is vital for Third Sector organizations, as it helps to educate the public, garner support, attract volunteers, and drive fundraising efforts. Awareness campaigns are essential in highlighting the issues these organizations address, whether it's health, environmental conservation, social justice, or cultural preservation. Effective communication strategies, including the use of social media, public events, and collaborations, are employed to reach a wider audience. The more people know about a cause, the more likely they are to support it, either through donations, volunteering, or advocacy.
3. Compliance with Regulations and the Charities Commission: Compliance with legal and regulatory requirements is a critical objective. In many countries, including the UK, Third Sector organizations are regulated by bodies like the Charities Commission. These organizations must adhere to specific legal standards, including financial transparency, governance practices, and ethical guidelines. Compliance ensures credibility and trustworthiness, which are essential for maintaining public confidence and the continued support of donors and volunteers. It also ensures that the organization operates within the law, avoiding legal issues that could jeopardize its mission.
4. Providing a Service to the Community: The core of a Third Sector organization's mission is to provide services or benefits to the community. These organizations often address needs that are unmet by the private or public sectors, focusing on improving the quality of life for certain populations or addressing specific societal issues. This objective can take many forms, from offering direct services like healthcare and education to advocating for policy changes that benefit underserved communities. The impact of these services on the community can be profound, often bringing about significant social change.
5. Fulfilling a 'Gap in the Market': Many Third Sector organizations exist to fill gaps in services not provided by the public or private sectors. A classic example is the provision of air ambulance services in the UK. While the government provides comprehensive healthcare services, there's a gap in the rapid transportation of critically ill patients, which is filled by charities operating air ambulances. These organizations identify specific needs that are not adequately addressed and work to meet them, often innovating in the process. By fulfilling these gaps, they play a crucial role in complementing existing services and enhancing the overall welfare of society.
In conclusion, Third Sector organizations operate with a unique set of objectives that distinguish them from other sectors. Their focus on survival, awareness-raising, compliance, community service, and filling market gaps is essential not only for their existence but also for the significant societal impact they make. These objectives align with the overarching mission of the Third Sector to contribute positively to society, addressing needs and issues often overlooked by other sectors.
Tutor Notes:
- A strong essay will use real life examples of organisations in the third sector and their objectives. I've mentioned a couple above such as Cancer Research UK: Our strategy to beat cancer | Cancer Research UK and North West Air Ambulance Charity: Home | North West Air Ambulance Charity (nwairambulance.org.uk) but pick charities you know well.
- LO 4.4. P.230
What is meant by a structured procurement process? (10 marks) Why is this important? (15 marks).
- Definition of 'structured procurement process' -- when an organisation provides a sequence of actions / steps to take to get the outcome (the procurement of an item). This involves an organisation providing guidelines and instructions of how things should be done. Basically following a step-by-step process.
- Why this is important -- Ensures all tasks that need to be done are done, maintains consistency, prevents conflict and suboptimal behaviour, improves efficiency, better managerial control, compliance (with laws and standards), assists with continuous improvement, may result in time/ cost savings, reduces risks such as fraudulent spending.
Example essay:
The first part of the question is worth 10 points, so you could include a few of the following points. It would also be good to include examples:
- Structured procurement involves creating rules on how procurement should be done
- This is in contrast to reactive / maverick spending
- May come about due to company policy, external regulations or through trying to achieve Competitive Advantage
- Examples include an organisation having set procedures for ordering items of different spend- e.g. Procurement Assistants can purchase items up to 500. Items between 500-1000 require a manager's approval and anything over 1000 requires a written Business Case in order to procure
- Structures Procurement Processes will usually also include the use of a designated e-procurement tool. E.g. an organisation may insist that all tenders use a certain online system and that invoices are sent via X system within 30 days.
The second part of the question is worth slightly more points, so spend more time on this. You could put each of the reasons why it is important in a separate paragraph. Also use examples where you can;
- Ensures all tasks that need to be done are done- having structured processes means having a step-by-step guide to how to procure. This means activities are well co-ordinated and there are no gaps, no duplications of effort and no conflicting efforts. It may involve assigning different people in the team different roles e.g. someone makes the requisition and someone else approves it. It also means that nothing is forgotten.
- Maintains consistency- having standardised processes means each procurement exercise follows the same process. This may include using a standard template for a requisition or ITT. Where there is consistency, this results in time being saved and less mistakes being made as everyone (including supply partners) is familiar with the processes.
- Prevents conflict and suboptimal behaviour- in organisations that use structured procurement processes everyone does the same. This means there is no conflict (e.g. one person doing things one way and another person does it differently and arguing which way is best). It also means no one can do procurement 'wrong' -- there are written guides and procedures to follow. This is particularly helpful for new starters.
- Efficiency -- time and money can be saved where there are standard procedures as people don't have to plan each procurement activity individually. Structured Procurement Processes may also involve completing bulk orders and co-ordinating activity within the organisation which means less orders are placed over the year and efficiency savings can be made. For example, a factory may create an order of cleaning products once a quarter, compared to ordering products just as and when they are required. This will save time of the procurement department overall throughout the year and allows them to focus on other more value-adding tasks.
- Better managerial control -- Managers have more oversight when using structured procurement. There are clear rules as to when managers need to be involved and provide sign-off. This visibility makes it easier for managers to make decisions and allows for early intervention where someone needs assistance. It will reduce maverick spending and fraudulent spending. For example, it is much harder to provide kick-backs to suppliers when there are clear processes and audit trails and managers have visibility over all processes.
- Compliance (with laws and standards) -- particularly in the Public Sector there are rules and regulations regarding procurement practices. Using standardised processes allows organisations to demonstrate compliance with appropriate legislation. It also protects them from 'challenge'. This is when a bidder who is unsuccessful challenges the decision to award a contract to someone else. Using a structured procurement process allows the organisation to demonstrate that they procured the item correctly and the challenge is unfounded.
Tutor Notes
- This topic isn't as well explained in the new study guide as it used to be. It's all pretty obvious stuff but the language is slightly different. The guide now talks about 'compliance with processes' and the benefits this brings. Which is exactly the same as why do you follow a structured process. This is on p. 114.
- If you're feeling clever, you could mention the difference between Public and Private Sector- e.g. a private organisation may use standardised processes for efficiency and cost savings, whereas a public sector organisation may use it more for compliance purposes.
Explain how a focus on each of the 'five rights of procurement' can be used to meet Fast Fashion's objectives.
Fast Fashion is a national retailer of a variety of lower-priced clothing items, which are sold to men, women and children. It currently has 50 stores across different parts of the country and these are primarily based in the centres of towns and cities.
Fast Fashion buys its finished products, that are packaged ready for sale, from a range of global clothing manufacturers and then these are shipped directly from these suppliers to the stores. Fast Fashion then label and price the products in the stockrooms of each store, before putting them into the shops' retail areas for sale to their customers.
As its stores are located in high-cost city and town centres, it has limited space for storage and rely on its suppliers to deliver on time and in the required quantities. Although Fast Fashion can compete with similarly priced physical high-street retailers, it is facing increased competition from global online sellers, who often buy the same product from the same suppliers, but can charge less due to the lower costs in their overall supply chain. In addition, some of its global suppliers have threatened to increase their prices, stating that their labour costs are rising in the developing economies in which they operate.
In order to meet Fast Fashion's objectives of effectively and efficiently managing the spend with its supply base, you have been recruited as an experienced procurement and supply manager.
The 'five rights of procurement' are: right quality, right quantity, right place, right time, and right price. Focusing on each of these can help Fast Fashion meet its objective of managing spend effectively and efficiently with its suppliers.
1. Right Quality
Fast Fashion must ensure that the clothing it purchases meets the quality expectations of its customers. As a retailer of lower-priced fashion, the quality must be fit for purpose, durable enough for use, and consistent across batches.
By working closely with global suppliers and setting clear specifications, Fast Fashion can reduce issues such as defective goods or returns, which would increase costs. For example, poor-quality garments could damage brand reputation and lead to lost sales.
Therefore, achieving the right quality helps to:
Reduce waste and returns
Maintain customer satisfaction
Avoid unnecessary costs
2. Right Quantity
Due to limited storage space in city-centre stores, ordering the correct quantity is critical. Overstocking would lead to storage problems, while understocking could result in lost sales.
Fast Fashion should use demand forecasting and sales data to order appropriate quantities and possibly adopt just-in-time (JIT) delivery approaches.
For example, frequent smaller deliveries from suppliers would help balance stock levels and reduce holding costs.
This ensures:
Efficient use of limited space
Reduced inventory holding costs
Availability of products for customers
3. Right Place
Products must be delivered directly to the correct store locations, as Fast Fashion's model relies on suppliers shipping directly to stores rather than central warehouses.
Ensuring delivery to the right place reduces handling costs and delays. If goods are sent to the wrong location, it would create additional transport costs and operational inefficiencies.
For example, accurate logistics coordination and clear delivery instructions can ensure goods arrive at the correct store first time.
This helps:
Improve operational efficiency
Reduce unnecessary transport costs
Ensure products reach customers quickly
4. Right Time
Timing is especially important in the fast fashion industry, where trends change quickly and stores have limited storage.
Fast Fashion depends heavily on suppliers delivering on time, as delays can lead to stockouts and missed sales opportunities. Late deliveries may also result in outdated stock that is no longer in demand.
For example, implementing supplier performance monitoring and agreements (such as SLAs) can help ensure timely deliveries.
This enables:
Continuous product availability
Reduced risk of lost sales
Better response to changing fashion trends
5. Right Price
Fast Fashion faces strong competition from online retailers with lower operating costs, as well as increasing supplier prices due to rising labour costs.
To achieve the right price, procurement must focus on:
Negotiating with suppliers
Building long-term relationships
Exploring alternative or lower-cost suppliers
Considering total cost of ownership (not just purchase price)
For example, consolidating orders or forming strategic partnerships may help secure better pricing.
This supports:
Cost control and profitability
Competitive pricing in the market
Efficient spend management
Conclusion
By focusing on the five rights of procurement, Fast Fashion can improve efficiency across its supply chain. This will allow the company to control costs, improve supplier performance, and remain competitive against online retailers, while meeting customer expectations.
Explain what is meant by added value (5 points). Describe 4 ways the Procurement Department can add value for their organisation (20 points)
What to include in the essay:
- Definition of added value: the economic enhancement given to products or services before offering them to customers. Examples may include a product which has additional features at no additional cost to the customer or the provision of an extended warrantee.
- Description of four of the following with examples and s: providing better customer service levels, risk management, cost control and reduction, relationship management, reputation management, innovation, use of technology, streamlining processes, improving specifications, increasing sustainability, improving quality, ordering processes such as bulk ordering, inventory management, improving the product from the customer's perspective (e.g. packaging, exclusivity), sustainability, convenience, market development.
Example essay:
Added value in procurement refers to the enhancement or improvement in the economic worth, quality, or utility of products or services before they are offered to customers or end-users. In the context of procurement, the goal is to go beyond simply obtaining goods or services at the lowest cost. Instead, procurement aims to contribute additional value to the organization through various means. This essay explores the concept of added value and outlines four ways the Procurement Department can contribute to organizational improvement.
Improving Specifications
Procurement can add value firstly by ensuring all critical items are procured against a specification, and secondly by improving and regularly updating those specifications. For example, the procurement department might be responsible for procuring light-bulbs for an office. Having an effective specification for this purchase (lightbulbs must meet X safety standard and Y environmental standard) would result in less maverick buying for the organisation and the procurement of a better-quality product. Furthermore, regularly updating specifications ensures that purchases are made against current safety standards and regulations (e.g. the use of low-energy lightbulbs). If procurement don't update specifications, then there is a risk that items are bought that don't meet the correct standards. Added value in this regard could also therefore be considered the removal of risks of procuring the wrong item.
Stream-lining Processes
Procurement can add value by stream-lining processes such as requisitions and POs. This reduces the time it takes to procure an item, thus saving the company money. Another process that could be streamlined is the re-ordering process of regularly bought items. This could be automated when the stock levels reach a certain level. For example if an organisation requires its staff to wear PPE, an automatic request could be made once there are only 50 face masks left.
Managing Supplier Relationships
Having strong, positive relationships with suppliers is a source of added value as it means suppliers value you as a buyer and are therefore more likely to help in situations which are adversely affecting business. For example, if a manufacturer puts an order in for 300 items with their supplier but then realises that they have made an error in the amount, if there is a strong relationship, the supplier may allow the buyer to amend the order after the fact. If there is a poor relationship, the supplier may not be as flexible. The flexibility in the supply chain is therefore a source of added value.
Improving Quality / Innovation
This involves adding value from the customer's perspective. E.g. a customer may choose to purchase a phone that has a longer battery life than others. Procurement's role in this may be in completing a Value Engineering exercise or procuring higher quality components or materials at the same price in order to achieve this additional feature.
In conclusion, the Procurement Department plays a crucial role in organizational success by adding value through improved specifications, streamlined processes, strong supplier relationships, and a focus on quality and innovation. These strategies contribute to enhanced efficiency, reduced risks, and increased customer satisfaction, making procurement an essential function for organizational excellence.
Tutor Notes
- The question asks specifically to name 4 ways of adding value. You therefore won't get any additional points if you talk about 5 or 6, even though it may be tempting. Instead, focus your response on providing more information on the 4 you have chosen and bulking out your answer with examples. This demonstrates to the examiner that you fully understand the topic AND that you can apply the theory to real situations.
- You could use real-life examples from your own organisation/ experience or you could give a hypothetical situation such as a cake manufacturer. You could talk through how the procurement department at the cake manufacturer can add value by doing the four things in your essay: by amending the specification so the cakes are more tasty, by streamlining the process for ordering flour, by managing the relationship with the company that fixes the machines when they break down, and by introducing innovation such as using an e-procurement system to source raw materials and the benefits that these will bring to the organisation.
- Added value is part of the syllabus for Learning Outcome 1.2 starting from p.19 but I'm gonna be honest, I think the new study guide is a bit crap on this part of the syllabus. The section starts talking about the 5 rights of procurement and I think that makes things very confusing for students. The 5 rights and added value are linked subjects, but they're not the same. Getting the rights right, CAN lead to sources of added value, but added value is value that is IN ADDITION to what is expected. So, when you have a question on added value, focus on stuff that's listed under 1.1.4 'other sources of added value' on p.35 rather than talking about the 5 rights of procurement. My list at the top is more exhaustive than the one in the study guide.
- If you're looking to be really clever you can quote Michael Porter on 'what is added value?'. Michael Porter looks at this from a customer perspective - 'added value' refers to the addition of greater value (either by reducing the cost to produce it, or by adding something that customers are willing to pay more for). These could be; marketing / design, customer service, maintenance, delivery etc. This comes up at Level 5 / 6.
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