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Question 1

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.

Which solution should the consultant recommend?

AContact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML

BRequest SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

CEnable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

DUpload data files to Marketing Cloud using SFTP instead of FTP

Correct answer: B

Question 2

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.

What processes should they utilize to ensure a timely delivery across email and SMS?

ATriggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

BMultiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

CTriggered send definition, and use API response to determine and send API call to trigger an SMS password reset

DTransactional email send with the event notification service response to determine and trigger an API call to an SMS message

Correct answer: D

Question 3

Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.

What shouifl the consultant do to diagnose tne Issue?

AReview Apex Jobs within Set Up in Sales Cloud.

BManually clear the OAuth token to refresh the connection.

CChange the connection option to Scope by User.

DEnsure the System User is assigned the Standard User Profile.

Correct answer: B

Question 4

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.

Which two considerations should be made?

Choose 2 answers

AThey may utilize an external FTP site.

BThe directory Is unable to be used by another File Drop Automation.

CThe directory used by the file trigger should be inside the import directory.

DThe directory cannot contain more than five file triggers.

Correct answer: B, C

Question 5

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.

How should they accomplish this task?

ACreate and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

BEnable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.

CUse the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

DCreate and send to a sendable data extension containing those needed fields using a query activity.

Correct answer: C

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