Universal Containers has received complaints that customers are being called by multiple Sales Reps where the second Sales Rep that calls is unaware of the previous call by their coworker. What is a data quality problem that could cause this?
A data quality problem that could cause customers to be called by multiple Sales Reps is having duplicate Contact records in the system. Duplicate records can result from data entry errors, data imports, or integrations with other systems. Duplicate records can lead to confusion, inefficiency, and customer dissatisfaction