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A new record is appendedto the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?
To select a unique list of subscribers who have made multiple purchases, the developer should use the following SQL statement:
SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*) > 1
This query groups the records by SubscriberKey and selects only those groups where the count of records is greater than one, indicating multiple purchases.
SQL GROUP BY Statement
SQL HAVING Clause
NTO wants toexclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3
Exclusion Scripts are used to exclude subscribers from email sends based on specific criteria. This functionality can be applied in various sending scenarios within Salesforce Marketing Cloud.
Journey Builder Send Email Activity: In Journey Builder, exclusion scripts can be applied to Email Activities to ensure specific subscribers are excluded based on the business rules.
: Salesforce Journey Builder Email Activity
Content Builder Send Flow: When sending emails through Content Builder, exclusion scripts can be used to filter out subscribers who meet the exclusion criteria.
Automation Studio Send Email Activity: In Automation Studio, email send activities can utilize exclusion scripts to exclude specific subscribers.
A developer receives a request to integrate Marketing Cloud with a lead capture tool. The lead capture toolwill call the Marketing Cloud API to create a data extension every time a new lead form is published. The created data extension's name should match the name of the form exactly.
Which API feature could the developer use to dynamically create these data extensions?
To dynamically create data extensions in Marketing Cloud, the developer should use the SOAP API using the Create method and the DataExtension object (A). This allows for the creation of data extensions with dynamic names and structures.
Salesforce Marketing Cloud SOAP API
Salesforce Marketing Cloud DataExtension Object
A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.
Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers
When using Server-Side JavaScript (SSJS) in Salesforce Marketing Cloud, the developer can leverage the following features:
Wrapping of AMPscript in SSJS code (A) - SSJS can include AMPscript within its code, allowing for dynamic content generation and manipulation.
Include Try/Catch blocks within the code (D) - SSJS supports the use of Try/Catch blocks to handle errors and exceptions in the script, providing better control over error management.
Salesforce Marketing Cloud Server-Side JavaScript Guide
AMPscript and SSJS Integration
Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.
Which encryption method should NTO use?
Transparent Data Encryption (TDE) is the appropriate method for ensuring that the underlying database files are encrypted at rest. TDE encrypts the database files themselves, protecting the data in case the physical media is stolen, while allowing the data to be viewed in clear text by authorized users within the system.
Transparent Data Encryption: Encrypts data at rest, ensuring that the database files are secure.
: Salesforce Transparent Data Encryption
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