Try Free Salesforce Media-Cloud-Consultant Updated Questions & Answers

Question 1

A publishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

Amedia cloud publishing

Bmedia cloud growth

Cmedia cloud advanced

Dmedia cloud basic

Correct answer: A

For a publishing company requiring functionalities like lead to opportunity, case management, a media-specific data model, and OmniStudio capabilities, the Media Cloud Publishing license is the most suitable. This license package is designed to cater to the unique needs of publishing companies, incorporating core Salesforce features along with media-specific enhancements and the advanced tools provided by OmniStudio for designing customer-centric experiences and workflows. Reference: https://www.salesforce.com/products/media-cloud/overview/

Question 2

Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?

Ato retrieve actual impressions delivered by date and advertiser

Bto set the priority for ads to be served based on advertiser category and competitive exlusion rules

Cto create digital ad campaigns with guaranteed impressions

Dto provide third-party impression numbers for actual delivery

Correct answer: A

Integrating Media Cloud Advertising Sales Management (ASM) with a programming server allows for the retrieval of actual impressions delivered by date and advertiser (A). This integration enables a seamless flow of performance data back into Salesforce, allowing for accurate tracking and reporting of ad campaign effectiveness. It ensures that advertisers are billed accurately based on the actual impressions delivered, and helps in optimizing future campaigns by understanding performance metrics. Reference:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

Question 3

A CTO of a B2B advertising publishing company asked an administrator who worked on making the media cloud application live, for their help in monitoring the real-time information on system performance and security. Where can the administratot find this information?

Asystem.salesforce.com

Bmedia.salesforce.com

Cmonitor.salesforce.com

Dtrust.salesforce.com

Correct answer: D

For an administrator looking to monitor real-time information on system performance and security for a Media Cloud application, the best resource is trust.salesforce.com. This site provides comprehensive and up-to-date information on the operational status, performance, security, and scheduled maintenance of Salesforce services. It's an essential tool for administrators to stay informed about the health and stability of their Salesforce environment.

Salesforce Trust Site: https://trust.salesforce.com/

Question 4

A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?

Ainstall by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox

Bgo to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox

Crequest a trial org of the ASM package in the salesforce industries media and entertainment process Library. Use the trial org requested as the source org for the target sandbox

Dfind the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.

Correct answer: A

To install the Advertising Sales Management (ASM) package, the correct step is to use a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.

Salesforce Industries Success Community: Access through Salesforce Help or Community portals

Salesforce Package Installation Guide: https://help.salesforce.com/articleView?id=000314281&type=1&mode=1

Question 5

A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?

Aadvertisers and agencies should be created as accounts and contacts as contacts, and the party model should be adopted to define the relationship between them.
B. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
C. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.

Dadvertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.

Correct answer: A

To represent the relationship between clients and their advertising agencies in Media Cloud, creating both advertisers and agencies as separate accounts, with contacts under each, is the most structured approach. Utilizing the party model within this configuration allows for the explicit definition of each agency's role, including the designation of an agency of record. This setup enables clear identification and management of relationships between advertisers, their agencies, and individual contacts within those agencies, providing a comprehensive view of all parties involved. Reference: https://help.salesforce.com/

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