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Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?
A customer has a custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM. To which data entity is this mapped?
The custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact. Reference: [Contact Point Email Entity]
What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?
According to the Data Cloud documentation, the Is Equal To operator is case-insensitive, meaning it matches values regardless of capitalization. Therefore, the segmentation criteria filtering on City | Is Equal To | 'San Jose' will include cities that contain either 'San Jose' or 'san jose'.
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