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Which data model object category can a Data Cloud user create segments on?
According to the Data Cloud documentation, segments can only be created on the Unified Individual entity, which represents the result of Identity Resolution. The other data model object categories, such as Profile, Engagement, and Other, are not available for segmentation.
A customer has a custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM. To which data entity is this mapped?
The custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact. Reference: [Contact Point Email Entity]
Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
The recommended order of processes for updating data in Data Cloud is as follows6:
Refresh Data Stream: This process updates the data from the source, such as Amazon S3, into Data Cloud.
Identity Resolution: This process runs the rulesets that link together multiple records of an individual into a unified profile.
Calculated Insight: This process calculates additional attributes based on existing data, such as lifetime value or churn risk.
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