Which of the following cannot be used in Segmentation? (Choose 2)
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Which of the following cannot be used in Segmentation? (Choose 2)
How many calculated insights can be created per tenant?
An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?
To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the administrator needs to join the following data model objects (DMOs) in the Calculated Insight:
Unified Individual: This DMO represents the unified profile of an individual, which contains attributes from multiple sources.
Unified Link Individual: This DMO represents the link between an Individual DMO and a Unified Individual DMO.
Sales Order: This DMO represents a transaction or purchase made by an individual.
The sequence of joins should start from the Unified Individual DMO, then join the Unified Link Individual DMO using the UnifiedIndividualId field, and then join the Sales Order DMO using the IndividualId field. This way, the administrator can access the sales order data for each unified individual and calculate their lifetime value.
The leadership team at Cumulus Financial has declared that customers who have deposited more than $250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need?
Which two steps are required when configuring a Marketing Cloud activation?
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